Why Change Was Needed
Midhurst boasts iconic landmarks such as the Cowdray Ruins and the South Downs National Park Visitor Centre. Yet, for many arriving via North Street Car Park or the bus station, the first impression was underwhelming. A neglected building and stark brick planters detracted from the town’s charm.
As directors Philippa McCullough and Geoff Allnutt noted:
“Sadly the area was dominated by a poorly maintained, unattractive building and harsh, badly planted brick-beds.”
Project Goals
The initiative was designed to:
- Create a stronger sense of arrival and welcome
- Encourage visitors to explore more of the town
- Support local businesses by improving the visitor journey
- Provide clear information on attractions, shops, and accommodation
- Establish a green space with seating for relaxation
- Boost biodiversity and pollinator habitats, bringing the essence of the South Downs into Midhurst
Community Backing
During consultations in late 2022, residents voiced strong support. An impressive 86% agreed Midhurst should be greener and more pedestrian- and cycle-friendly — reinforcing the project’s vision.
Visible Transformation
The revitalised gateway has already increased footfall. Visitors now enjoy strolling through the landscaped space, pausing on benches, and taking in the improved surroundings.
Enhancing the Visitor Experience
New interpretive and welcome signs, designed with support from the South Downs National Park, provide information on local attractions. A QR code links directly to the Visit Midhurst website, offering up-to-date details on shops, eateries, and accommodation.
Looking Ahead
This project highlights how thoughtful design and community collaboration can reshape neglected spaces into welcoming gateways. It strengthens Midhurst’s identity as a vibrant town at the heart of the South Downs.
